Home > Search Results: keywords:"heuristics and biases"
Search:
Search Tips :: Advanced Search
Search collections:
Sort by: Display results: Output format:
National Repository of Grey Literature 2 records found  Search took 0.00 seconds. 
Heuristics and biases: A model of intuitive judgement
 Bahník, Štěpán ; Bahbouh, Radvan (advisor) ; Stehlík, Luděk (referee)
The present work describes the model of heuristic judgment of Kahneman & Frederick (2002) and two experiments based upon it. According to the model people answer a question with an answer to an easier question when making a heuristic judgment. This process is called the attribute substitution because a target attribute of a question is substituted by an associated and easier accessible heuristic attribute. The first experiment investigated whether two heuristic attributes can be used simultaneously during making of a judgment. A part of participants gave 1 or 4 reasons for one of the statements in Linda problem (Tversky & Kahneman, 1983). Numbers of reasons were selected so as to produce a feeling of fluency of disfluency. Although the conjunction fallacy occurred, the writing of the reasons didn't have any influence on the assessment of the probability of the related statement. The second experiment investigated whether the priming of the relation between processing fluency and risk can influence the effect of pronounceability of a food additive name on the assessment of its harmfulness. In accord with previous study (Song & Schwarz, 2009) it was shown that food additives with less pronounceable names were considered as more harmful. The priming didn't have any effect. The present studies...
Detailed record
Applications of psychology of decision-making
 Bahník, Štěpán ; Sirůček, Pavel (advisor) ; Džbánková, Zuzana (referee)
This work summarizes the basics of the heuristics and biases approach. It is a psychological approach to the study of decision-making and judgment stemming from works of Daniel Kahneman and Amos Tversky. Not only did it contribute to understanding of numerous cognitive processes, which people use for deciding and making judgments, but it has many applications in various fields including economics as well. There are mentioned examples of application besides theory in this work. In particular, the covered fields are negotiation, investment decision making and marketing. Critics of depicted approach and its implications are briefly described at the end of the work.
Detailed record

Interested in being notified about new results for this query?
Subscribe to the RSS feed.
Digital Repository :: Search :: Submit :: Personalize :: Help
Powered by Invenio v1.1.2
Maintained by admin.invenio@techlib.cz
This site is also available in the following languages:
Česky  English